Thin Down Your Wallet and Still Carry it All!
Icon Wallets is an emerging start-up founded by a father and son, Mike and Logan Mitchell who are proud Irish-Americans. Working out of their home in Waukesha, Wisconsin, they launched their unique business in January 2024 and have been blown away by its reception so far. 
Icon Wallets offers premium leather wallets with an innovative twist; the wallets feature a slot for a removable, interchangeable, and personalizable icon. The icon adds a great aesthetic to the wallet and allows people to express themselves uniquely. The icon also functions as a removable golf ball marker so it’s especially perfect for golfers!
Mike and Logan are proud of their strong Irish roots, and are avid readers of Irish American News.
Mike designed the initial prototype for this wallet over 3 years ago. Since then, and countless hours of thought, experimentation, and market research, they developed a design they believe is second to none. “It's the perfect blend between a traditional billfold and a modern minimalist wallet. The wallet is slim, and fits comfortably in your front or back pocket, but it doesn't sacrifice storage as it can comfortably hold 12+ cards and has a strong magnetic money clip so your cash and cards are easy to get to.
Using the best, 100% full-grain Nappa leather they could obtain, and the icon on the front seamlessly compliments the wallet, giving the user endless icons to suit their style. They also made sure to add RFID protection to all of their wallets for added security. 
In addition to selling wallets, they can sell you as many different originally designed icons as you would like, and all are top-notch ball markers.
The main focus of Icon Wallets has been on grassroots trade shows and b2b sales since their
launch, but they are now expanding into direct to consumer sales online as well as in select retail outlets.
Anyone can purchase the wallets wholesale, and have their own icon added to the wallet for free. They have already proven very popular as corporate gifts, alumni associations, and golf outings, but the applications are limitless. The father/son duo recently added a women’s wristlet to their product offering and, based on its reception, they think it could be even more popular than the original Icon Wallet! 
They are officially licensed to sell Marquette University merchandise and plan to expand their offering of officially licensed colleges and university icons soon.
Icon Wallets is giving back to the military and first responders by offering a 10% military discount. They also give free service-themed icons to go with the discount. Right now they have icons for Firemen, Police Officers, Nurses, Marines, Air Force, Army, and Navy.
If a unique, high-end wallet at a reasonable price interests you, go to and use the exclusive code “IAN” at checkout for 25% off your order. Icon Wallets is offering the Shamrock icon FREE to Irish American News readers when they use the above discount code at checkout. 
You probably have a question or two, so feel free to give Mike a call at 262-888-0430 or email to This email address is being protected from spambots. You need JavaScript enabled to view it.
If you don’t need a wallet but like this company, you can support them by following them on social media @iconwallets or by sharing this article with people you know.